Are your communications reaching your intended audience? – Writing tips to promote client engagement
Just how clear is your message?
The words you use to promote your business are crucial.
With only one chance to make a first impression, care and attention are strong foundations for writing compelling copy.
What follows are top tips to ensure your writing stands the best chance of hitting the mark.
Points to consider
A recent presentation given to a group of business owners highlighted a few key points to consider, to make your copy work for you.
- Be authentic – much more time is afforded to honest, trustworthy people.
- Know who you are writing for – if your copy is too generic, it may not serve your desired audience.
- Cover all important parts with structure – it is no good only telling half a story.
- Ditch the jargon – it won’t impress people and will only serve to alienate them.
- Ensure your writing is easy to follow and full of purpose – straightforward text is crucial to gain and maintain people’s interest.
- Provide a solution – this is your chance to shine and prove you are a trusted pair of hands.
- Give a call to action – how can people get in touch with you to find out more?
Break down the barriers
Healthy, well constructed copy is accessible to all.
Breaking down the barriers and offering information that is easy to digest could be the deciding factor in a prospective client’s decision.
I hope this information helps.
Should you want to ensure your message is well received, or to find out more about style, brand guidelines and correct layout, I’d love to chat.
Have an enjoyable day.
#Copywriting #BeClear #ClearCommunication
Photo by Tom Fisk on Pexels.
