Making your message clear – Communicating in plain English
Puzzlement, complication, confusion.
Call it what you want, but overcomplicated and jargonistic text will turn people off and alienate them from your message.
Join me as I break down the barriers and talk plain English!
Being clear
Communication offers greater clarity when it is open and accessible.
Please take a moment to consider:
if your words need a plain English edit
if a house style is required
if your brand guidelines need revising
the design and layout of your work, as these can affect how it’s read.
These are just a few examples of the things to consider when thinking about plain English. Your content should be open to everyone.
A complete understanding
A written report, completed by an editor trained in the use of plain English, will give you a professional assessment of your work.
If you are reading this and would like to ensure more people in your business use plain English, or you’d like your text to be understood by a wider audience, then let’s chat.
After all, you want your information to be understood, don’t you?
#PlainEnglish #Clarity #ClearCommunication
Published by Craig Smith
A respected editor, proofreader, copywriter and journalist with over 20 years of experience.
Comfortable working within different sectors and to a variety of styles to write, edit or proofread marketing and communications material, digital learning courses and content, annual review documents, research reports/journals and key academic texts.
Proud proofreader of the Association for Physical Education's 396-page 2020 edition of Safe Practice (a recommended national curriculum resource published once every four years). Previously the editor of, and writer for, an industry-renowned exercise and fitness magazine and the UK's leading sports coaching magazine.
Efficient blog writer and founder of CRS Editorial in October 2020.
Key clients have included the NHS, multiple national governing bodies and their CEOs, academic organisations, learning institutions, several sports clubs, and both local and national newspapers.
Main skills:
✔ Editing
✔ Proofreading
✔ Copywriting
✔ Meeting deadlines
✔ Project management
✔ Communication
View all posts by Craig Smith
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