Blogs and Tips

How to promote your business and protect your reputation

Craig Smith

How to promote your business and protect your reputation

Craig Smith of CRS Editorial wearing a branded t-shirt and holding a cup of coffee in his hand.
Are you promoting your business and protecting your reputation? Cheers!

Do you want to promote your business and protect your all-important reputation?

Of course you do!

So, why the rhetorical question?

Enjoy business growth in 2024

First up, a happy new year to you all. I truly hope the last few weeks have afforded you time to relax and recharge in the company of loved ones. (If you’re reading this and it is well into 2024, then I hope it has been a successful year for you so far!)

A new year brings fresh perspective and the opportunity to grow your business.

With this in mind, have you given consideration to how your customers – and potential customers – view your business?

Looking within can promote, protect and preserve what is important. 

Steps you can take

So, what do I mean by promote, protect and preserve?

There are many things in your business advertising and marketing that you should give thought to.

For example:

  • Is your marketing collateral consistent?
  • Do you have a style guide?
  • Do you have a tone of voice that promotes familiarity?
  • Are your documents understandable and memorable, or do they contain confusing acronyms and abbreviations without explanation?

Words carry power, so make yours work for you.

If you would like to discuss anything mentioned in this post, you can either scroll to the foot of my website for my details, or contact me here.

Have a great year, folks.

#Style #Consistency #BusinessPromotion

Published by Craig Smith

A respected editor, proofreader, copywriter and journalist with over 20 years of experience. Comfortable working within different sectors and to a variety of styles to write, edit or proofread marketing and communications material, digital learning courses and content, annual review documents, research reports/journals and key academic texts. Proud proofreader of the Association for Physical Education's 396-page 2020 edition of Safe Practice (a recommended national curriculum resource published once every four years). Previously the editor of, and writer for, an industry-renowned exercise and fitness magazine and the UK's leading sports coaching magazine. Efficient blog writer and founder of CRS Editorial in October 2020. Key clients have included the NHS, multiple national governing bodies and their CEOs, academic organisations, learning institutions, several sports clubs, and both local and national newspapers. Main skills: ✔ Editing ✔ Proofreading ✔ Copywriting ✔ Meeting deadlines ✔ Project management ✔ Communication

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