Blogs

Writing for the UK and American markets

Knowing your audience – How to write for the UK and American markets

Target market. An oft used phrase, but what does it mean?

Communicating with fellow human beings is a key ingredient in the rich tapestry of life. Be it on a personal or business level, the volume of information readily available for consumption is profound. Though when the time arrives to translate those conversations to words on a page, do you give consideration to the people you are writing for – your target market?

Having completed work for both British and American clients, I want to share with you a couple of tips on how to ensure your content is fit for its intended audience.

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Blogs

Increasing levels of productivity

The joy of six – How you can increase your levels of productivity whilst working from home

Is your workload at an all-time high with seemingly no end in sight? Is that to-do list noted down next to you growing longer by the day? If you find yourself giving an affirming nod to these questions you are not alone, and help could be at hand.

Many homeworkers, be they self-employed/freelance or using their house for occupational purposes out of recent necessity, may find levels of productivity take a nosedive when conducting activities in the most familiar of surroundings.

What follows are six techniques I have adopted that have helped ensure productivity remains aligned with my business goals of meeting deadlines and providing a high-quality service…they may also work for you!

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Blogs

A return to live events

Live aid – How the dispersing of crowds has rekindled our passion for social interaction

A crowd of people at a concert with flashing lights

Feeling the energy generated by a live audience has been in meagre supply for as long as we care to remember. But we may dare to dream, with the vaccination roll-out representing light at the end of the tunnel. Pilot sport and music events have been the trailblazers, paving the way for our ears to be treated once again en masse to the clank of the turnstiles, our eyes to be fixated on the safety curtain, and our noses to inquisitively enquire or be repulsed by the smell of event catering. With meticulous planning and our continued cooperation, the multi-coloured plastic seats of stadia and the more luxurious supporting structures of the dress circle will soon be once again inundated with our hindquarters. Join me as I take a trip down memory lane and relive ‘the good old days’ before rebooting the sat nav and planning new adventures.  

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Blogs

Podcast pointers

Podcast pointers – Inside information for you to ponder

Always being open to trying new things is a cornerstone of continual learning. As the Team GB mantra for the London 2012 Olympic and Paralympic Games attested, ‘Better Never Stops’, which is why I have dipped my toe into the water of appearing on a podcast, among other learning adventures.

If you would like to hear more about the following, then it is time to boil the kettle, pour your favourite hot drink, and join Kirsty Major and I.

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Blogs

To Zoom or not to Zoom?

To Zoom or not to Zoom? Delving into the advantages and disadvantages of online networking

Firstly, other networking platforms are also available (that’s that out of the way!). The testing times brought to us courtesy of our modern-day nemesis, the COVID pandemic, have seen us all at the whim of networking sites to keep in touch with our family, friends and colleagues. Whether it be Zoom, Microsoft Teams, Google’s Hangouts Meet, Cisco Webex or another of the many purveyors of interaction, online networking has enriched our lives of late, which begs the question, are you ready for a return to the old-style in-person meet up?

Join me as I detail the pros and cons of our increased tech usage, and evaluate its impact on our lifestyles.

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