Category: Blogs and Tips

With instant access at everybody’s fingertips, you could be forgiven for thinking that the humble library is a thing of the past. That long gone are the days of visiting these amazing institutions, replaced all too easily with online purveyors of books, journals, reviews and reports.

At times, even the most staunch library advocate may succumb to the power of Amazon or the likes, though it is important we remember these cherished buildings not just for what they offered, but for what they continue to provide.

Join me as I take you behind the scenes of one of Britain’s oldest surviving independent libraries; a place that is steeped in tradition, having served its public duty since 1768.

Inspiration comes in many forms and there are untapped moments of genius within us all.

Whichever way you choose to express yourself in your business or family life carries with it an undercurrent of creativity. You may not think so, but it is present in every task you complete.

Anguish, drama, pain, tragedy. I could go on…

All words we associate with negative experiences when what the majority of us want to hear and read are examples of positive and uplifting behaviour such as kindness and love; traits naturally associated with human existence.

On 1 October 2020 began a journey into the unknown. Bereft of a comfort zone but armed with a desire to succeed.

Equipped with a trusty toolbox of skills and backed by a quarter of a century’s worth of experience, the hurdle of redundancy was overcome and a new chapter was opened.

Many authors and content creators with whom I have worked throughout my career have produced fantastic resources only to wonder how to get their work viewed by the right people and in the correct places.

Here are 13 tried-and-tested ways to ensure your book gains maximum exposure.

Target market. An oft used phrase, but what does it mean?

Communicating with fellow human beings is a key ingredient in the rich tapestry of life. Be it on a personal or business level, the volume of information readily available for consumption is profound. Though when the time arrives to translate those conversations to words on a page, do you give consideration to the people you are writing for – your target market?

Having completed work for both British and American clients, I want to share with you a couple of tips on how to ensure your content is fit for its intended audience.