Editing, proofreading, copywriting and copy typing
Just how clear is your message?
The words you use to promote your business are crucial.
With only one chance to make a first impression, care and attention are strong foundations for writing compelling copy.
What follows are top tips to ensure your writing stands the best chance of hitting the mark.
How many hats do you wear at any one time?
Quite a few, I imagine.
Being a business owner can present excitement and challenge, and there’s a feel-good rush when you are able to overcome an obstacle, look back on the hurdle and say, ‘I did it!’
You’re hosting a dinner party and can invite three famous guests. Who are you choosing?
Ever been asked or heard this question?
A place at my table is always reserved for the legend that is Sir David Attenborough. His lifelong love of the natural world is unrivalled, and I’d be excited to hear first-hand about his encounters with nature.
A pillar of society, he’d certainly be at the head of the table.
Do you want to promote your business and protect your all-important reputation?
Of course you do!
So, why the rhetorical question?
The end of the year is a time to review where we are at, which includes celebrating those all-important wins.
As a business owner, it is easy to get caught up in the everyday tasks, without taking stock of achievements.
Inspired by James Hall and his ‘Book of Success’, and by key conversations with Ben Catley-Richardson, Bella Hegarty and countless others, I bring you this year’s ‘Wall of Fame’ – a celebration of some of the books edited and/or proofread throughout the year.
Puzzlement, complication, confusion.
Call it what you want, but overcomplicated and jargonistic text will turn people off and alienate them from your message.
Join me as I break down the barriers and talk plain English!
